ABOUTFACECLOCK by MOTATOE MADE in the USA
designed for wall or feel free to shelve it, too.
GREAT DESIGN to HANG in MULIPLE DIRECTIONS and ANGLES…A BRIGHT IDEA, INDEED !!!!!
Overall size of 8.25” x12.5” x3.5”
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LONG, BUT INTERESTING…THE BACK STORY OF THIS CLOCK…
Architect Mark Ejnes was thinking about the standard clock placement when he realized that if positioned at an angle, a clock could be hung on or in a corner, or anywhere else he'd want. But how many angles would that require? Ejnes decided "As many as possible," and set out to design the AboutFaceClock.
Normally, says Ejnes, a clock's placement is determined by its form. "With this clock you can decide where you want it to go first. Then you can face it wherever you want."
The highly positionable setup comes from a custom bracket that Ejnes designed to hold the clock in place, even when it's cantilevered out at a strange angle. This proved to be a difficult task. "I started with a magnet but it turned out that a magnet that could hold the clock like this was so strong that it interfered with the clock movement," he says.
The two-point bracket that he settled on slots in easily, mounting the clock so that it sits slightly off the wall, which makes it easier to hang the clock.
Ejnes says that such a highly versatile clock is an expression of a principle of sustainable design that he holds dear, called stacking functions. The idea is that design elements should be as multi-functional or convertible as possible. "The idea is to have one object with multiple uses so you don't need more objects," he says.
Originally intended to only be made from metal, Ejnes added a cardboard option after talking to large-scale companies about custom packaging. He teamed up with paper artist Eric Ward and graphic designer Lorenzo Bustillos Galavis to create a variety of playful paper clock faces that will work from any angle and any rotation.
Ejnes says that while he has no intention of giving up designing buildings, he hopes the AboutFaceClock is the beginning of successful design company that will sell some of the other things he's designed during his creative downtime.
"Architecture is about solving a problem," he says, "I could do pretty much anything if I understand the problem and develop a set of criteria to solve it."